Soft image matters. This is a modern world with modern rules that govern it. Nowadays, a nation’s international standing is not depended entirely on military prowess. A country with a soft image and a good reputation is respected worldwide. The most powerful nations, including China, are cognizant of this new trend. China holds the largest military in the world. However, to increase its global popularity, it is employing vaccine diplomacy. Through which, it is projecting its image as a supporter of a good cause in the world. A country with a good image holds influence in the comity of nations. Prime Minister Imran Khan’s remarks that people should not be concerned about building a soft image of their country are misplaced. He is of the view that the efforts aimed at acquiring a reputation procreate a sense of inferiority among people. Yes, in a way they do. But it is important to understand what it takes to build a soft image. The soft image does not include putting on a dubious identity. Neither does it mean showing other nations that Pakistanis are good people. Rather, it is about inspiring other nations to come together and take part in making this planet safe and peaceful. The soft image of a nation also involves having a robust, dynamic and inclusive economic system. Fight against poverty is a part of it as well. Mao once advised to his nation, ” rely on your own forces”. His nation acted upon his advice. Today, China is an independent nation. It is respected around the world as an economically strong country. To cut it short, PM Imran Khan is mistaken in underestimating the importance of having a soft image. To hold its sway internationally, Pakistan needs it acutely.
Author: Rana Amir Iqbal